Go a little deeper into Japan.

Beyond the famous cities and the well-worn routes, there's another Japan, stranger, deeper, more beautiful. The kind of trip you come home changed by.

Start with a conversation

The trip you didn't know to ask for.

A person walking with a cane down a narrow back street of old wooden houses in Kanazawa, Japan.

A jazz club down an alley with ten seats and a record collection older than you are. A famous temple at the one hour of the day it belongs to you alone. A long lunch in a town you'd never have thought to stop in, that somehow becomes the day you remember most.

None of it announces itself. The parts of a trip that stay with you tend to sit just past the edge of what you'd have known to ask for. And you can only choose from what you can see.

Gil Aranowitz and his wife Shizue smiling on a historic shopping street in Narita, Japan.

A friend on the inside.

I came to Japan at twenty-two, planning to stay a year. I learned the language, married into the country, and got to know it as intimately as an outsider can. These days Shizue and I split our time between the States and a home in the northern countryside, a long way from the small southern island where I started.

For years, I wrote about Japan and helped promote it as a destination. Now I help people experience the country for themselves, one traveler at a time.

You won't get a template. You'll get a Japan shaped around you, by two people who know it the way you only can after a lifetime.

I’ve written about Japan for . . .

National Geographic
Condé Nast Traveler
Food & Wine
Japan National Tourism Organization (JNTO)
Tokyo Convention and Visitors Bureau

Let’s work together.

Two people seated inside the hall of Ōyamazumi Shrine on Ōmishima island, Ehime, Japan, framed by a sacred straw rope and paper streamers.
Guesthouse Anago no Nedoko lit up at dusk along the Onomichi shōtengai, a vintage scooter parked at its wooden storefront, Japan.

Every trip I plan starts with a conversation. You tell me what you're imagining, even if it's only half-formed, and I'll tell you honestly what I think. It's free, it takes about fifteen minutes, and there's no obligation in it. Just a useful talk with someone who knows the country.

From there, most people have me design the itinerary. I take what you're hoping for and build the trip around it. The right regions for the season. A route that doesn't waste your days. The inns, meals, and detours that make a trip worth talking about. You get a complete plan, ready to book yourself. Planning starts at $75 per trip day, so a ten-day itinerary runs about $750.

And if you'd rather not plan or book a thing, I do that too. As an advisor with Fora, I can book everything, the hotels, the trains, the experiences. You'll have real support while you travel, too. Between me and my wife, who's a native speaker, everything from a tricky reservation to a last-minute change gets handled in Japanese, directly with the inns and people on the other end.

Get my latest fieldnotes.

There's a deeper Japan waiting.

You don't need to have it figured out. You don't even need a plan. Just a feeling that this trip should be something more than the standard route. Bring me that, and we'll find the rest together.